• Deploy, execute and optimize our world-class business development program.
• Work autonomously to close new business consistently at (or above) quota level.
• Conduct prospecting for qualified leads and determine fit (between 20 and 30 calls per day).
• Schedule consultative calls to determine prospects’ gaps.
• Execute assessments to diagnose and prescribe services best suited to achieving prospects’ goals.
• Bring expertise and experience in crafting the right engagement to drive the right results for prospective clients.
• Respond to sales inquiries via email, live chat and messenger as assigned.
• Develop HubSpot CRM best practices and implementation roadmaps.
• Collaborate with Launchpad Marketing’s product team to develop sales enablement assets (Sales Presentations, Sales Email Templates Battle Cards, Cheat Sheets, Case Studies, etc.).
• Unify marketing and sales platforms, people and processes for Launchpad.
• Optimize dashboards and reporting for the leadership team.
• Monitor performance against key performance. indicators and implement improvement strategies as required.
• Identify business requirements and process improvement opportunities to help streamline the selling and fulfillment cycle and reduce administrative work for sales reps.

 

We are looking for people who have these skills or experience:

Do you strive to be in a pivotal role in marketing strategy development and implementation?

Do you love to develop and present strategic digital marketing recommendations?

What if you could be the catalyst for the client’s growth?

We are hiring a Senior Marketing Strategist, who will help our clients achieve their goals by developing and implementing inbound marketing campaigns.

You will be responsible for capturing key research data, understand our clients’ objectives, and generate digital marketing plans to ensure our clients’ brands and products are successful.

With an analytical, problem solving mind, you will ensure marketing strategies are productive and generate client happiness.

We’re looking for someone who fits the description:

• Passionate about digital marketing.
• You’re deeply invested in personal and professional growth.
• Enthusiastic about understanding customer psychology.
• Motivated by quantitative customer data and qualitative customer feedback. Can articulate WHY a shift in the data might be happening.
• Conscious about value and obsesses over results. Strives for impact first, creativity second.
• Prefers autonomy. You love an environment where you’re making your own decisions; not being told what to do next.
• You are excited about solving tough problems no one else has solved. Bold goals don’t scare you, they excite you.

What you’ll get to do (Responsibilities):

• Plan, brainstorm, perform and analyse market research activities for our clients.
• Design and implement inbound digital marketing strategies based on research done and standard methodologies that are aligned with client’s goals.
• Test, learn and put in place, on an ongoing basis, the strategies to improve digital marketing performance for clients.
• Work closely with our Account Manager and clients to ensure marketing campaigns are executed effectively and efficiently.

We are looking for people who have these skills or experience:

• At least 3 years working experience in digital marketing or growth marketing.
• Very comfortable in using data to inform strategy, such as A/B tests.
• Experience in multi-channel acquisition strategies, including content, search, social, and paid marketing.
• Experience in using marketing automation platform (HubSpot is a plus!)
• Familiarity with sense of design through both UX and visual design.
• Bonus points in ability to make HTML/CSS adjustments in code.

Performance Marketing Specialist

The role of a Performance Marketing Specialist has significant responsibility – you will personally be driving the results and the client relationship for the accounts you manage.

We’re looking for someone who can hop on a call to lead strategy with the client, and also execute within the native platforms.

You are a good fit if you are described as analytical, strategic, creative, proactive, and conversion-focused.

 

Responsibilities

• Define important metrics for paid media performance.
• Effectively run and oversee paid media content.
• Measure the success of every paid media campaign based on the performance of account KPIs.
• Regularly report and monitor performance and optimize the results.
• Stay up to date with the latest paid media best practices and technologies.
• Work with multidisciplinary teams of copywriters and designers.
• Ability to learn new industries and new business types quickly and can apply this knowledge to digital marketing initiatives and achieving client goals.

Requirements

• You have a minimum of 3 years’ experience in developing, implementing, and leading paid media strategy for various channels including AdWords, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms.
• You have experience juggling multiple clients/projects simultaneously.
• You can read, write and speak fluently in English.

Are you keen to dive into the exciting world of digital marketing?

Perhaps you aspire to someday be a marketing guru, paid advertising expert, growth hacker.

We are hiring a Digital Marketer, who will help our clients achieve their goals by implementing inbound marketing campaigns.

With an open mind, eagerness to learn and absorb as much knowledge as you possibly could, you will ensure marketing strategies are implemented effectively.

We’re looking for someone who fits the description:

• Passionate about digital marketing: stays up to date on the latest trends and best practices.
• You are deeply invested in personal and professional growth (reading or listening to podcasts doesn’t scare you).
• You get excited from solving problems.
• Keen to get as many certifications as possible under your belt.

What you’ll get to do (Responsibilities):

• Execute, monitor and analyse marketing campaigns for clients and for our company.
• Compile findings and results for clients’ monthly/quarterly meetings.
• Assist on in-house events (workshops, masterclass) covering pre-, during and post-event tasks.
• Conduct market research and analyse data on areas such as buyer persona and competitor analysis.
• Use marketing automation tool (HubSpot) on a daily basis.

We are looking for people who have these skills or experience:

• You are a keen learner with positive personality.
• You can read, write and speak fluently in English.
• Proficiency in Mandarin will be an added advantage.
• If you have Google Adwords and/or Facebook Blueprint certification, it will be an advantage.

We are seeking a savvy wordsmith who will be the lead content marketing writer for our clients.

The position has a strong emphasis on the client persona, the buyers journey, the user experience and all aspects of the Inbound Methodology.

All content creation should be well researched, so our ideal candidate should have experience conducting interviews with clients/stakeholders, using third-party research, reports, industry content, etc.

• Research and develop content based on customer’s identified challenges and objectives.
• Be responsible for quality control over all delivered content.
• Create grammatically clean long-form copy as well as effective headlines, taglines, calls-to-action, blog posts, etc.
• Write in multiple styles and for multiple formats as required by client style and prospect personas.
• Perform content audits to analyze and assess existing content, improve SEO results, increase engagement and boost conversion rates.
• Accountable for marketing communications writing and content marketing efforts to drive traffic, engagement, leads, that deliver sales and customer retention.
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

We are looking for people who have these skills or experience:

• At least one year of agency experience or in a similar role.
• Bachelor’s degree in English, journalism, marketing, or communications.
• Strong presentation, communication, writing, editing, and research skills.
• Proficiency in English is a must.
• Content or inbound marketing experience: using content to attract, educate, convert, and nurture prospective buyers.
• Interest in learning and gaining mastery of SEO fundamentals.
• Project management skills and understanding how to manage the priorities of multiple stakeholders.
• Excellent attention to detail both for line editing copy and consistency in style and tone across our content.
• Show a relentless commitment to continuous learning.
• Self motivated, driven, competitive.

Bonus attributes:

• Having knowledge of general marketing principles and experience with evolving marketing tactics such as SEO and CRO.